Established in 20 February 1963 as Chrysler Philippines Corporation, Mitsubishi Motors Corporation now markets over 16 types of vehicles in the Philippines, after 43 years of operations.

Vehicles range from the easily-recognizable Lancer and Galant passenger cars, to light commercial vehicles of different images and purposes: The ubiquitous Pajero, the active Strada 4x4, the Space Gear, Adventure, L300 Versa-van, Exceed, and commercial vans. Moving the industry are the FK/FM trucks and the RP/RS buses. Tucked neatly between the light duty pickups and heavy haulers are the Canter light truck and Rosa mini-bus.

Today, Mitsubishi, headed in the Philippines by Mr. Kengo Takase, produces thousands of vehicles a year in a 190,294 sq. m. plant along Ortigas Ave. Ext., Cainta, Rizal. Mr. Takase is leading the company to focus on four major concerns: Manufacturing, Marketing, Labor/Management Corporation and Community Involvement.

In manufacturing, production programs are aimed towards product quality. Quality Circles provide the impetus for continuous improvement of manufacturing processes leading to improved quality and cost-effectiveness.

With Total Customer Satisfaction remaining to be the underlying commitment, the importance of delivering products and services that are attune to the complex and changing needs of the customers in the Philippine market setting remains to be the thrust of marketing activities and efforts.

All in all, after 41 years of existence in the country’s automotive industry, Mitsubishi Motors continues to offer quality products and services to the Philippine market.