Mitsubishi holds 2005 Skills Olympics

Mitsubishi Motors Philippines Corporation (MMPC) has just concluded its annual Skills Olympics for its dealers last November 12 and 13, 2005. This annual Skills Olympics was introduced by MMPC in order to promote competitiveness and encourage continuous development of skills among dealer personnel in vehicle sales, Mitsubishi genuine parts merchandising and service operations. By doing so, MMPC believes that only in the further improvement of personnel and making them realize the importance of CS, will enable the dealers to serve the customer better and keep customer loyalty towards the dealership and the Mitsubishi brand in general.

MMPC Senior Executive Vice President for Marketing Mr. Yoshiaki Ichimura said that “We have been emphasizing on Customer Satisfaction a lot since it is really an important aspect in our business. The Mitsubishi Skills Olympics promotes competitiveness to which we improve the level of quality and consistency in dealing with our customers.” I am very pleased that our CS programs, such as this Skills Olympics is leading us to success, as Mitsubishi was able to achieve the highest ranking in SSI for two years in a row based on the latest announcement by J.D. Power. At the end of the day, our loyal customers are the ones really benefiting from this contest”, Ichimura added.

This year’s Mitsubishi Skills Olympics was participated in by a total of 88 participants from MMPC’s nationwide dealership network, competing to be the champion in Vehicle Sales, Genuine Parts merchandising, Service Technician champion, Service Advisor champion, Service Team champion and overall 2005 Mitsubishi Skills Olympics champion. Prior to this, MMPC’s dealers also conducted their own mini-competition prior, in order to determine their representative for this Skills Olympics.

In determining the champion for Vehicle Sales, the best salesmen from all dealers underwent product knowledge testing and were instructed to demonstrate a comprehensive walk around and delivery procedure to a customer. Similarly, for genuine parts representatives and service advisors, were assessed through written examination and were given situational enactment of parts sales and service reception management was done in order to determine how they receive customers are part of the task in the competition.

For the Service Technicians, aside from the Mitsubishi Service Technician Education Program exam, their diagnostic skills were put into test as they were told to repair a vehicle problem and start the vehicle given certain time limit. All the scores on sales, parts and service were tabulated to determine the champion dealer in the Mitsubishi Skills Olympics.

In this effort, Mitsubishi Motors Philippines is pleased to announce the winners of the 2005 Skill Olympics as follows :

Ms. Dorris de Guzman of Diamond Motor Corp, Greenhills - Champion for Vehicle Sales
Mr. Alexander Zita of Carworld, Inc, Pampanga. - Champion for Genuine Parts Merchandising
Mr. Joy Buaya of
Mindanao Integrated Commercial Enterprises, Inc, Gen. Santos - Service Advisor Champion
Mr. Raul Sabben of Carworld, Pampanga - Service Technician Champion
Carworld, Inc, Pampanga - Service Team Champion
Carworld Inc. - 2005 Mitsubishi Skills Olympics Champion
The champions of each category received cash prizes and trophies from Mitsubishi Motors Philippines.

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