60 Years of Mobility for the Filipinos

February 24, 2023 – Mitsubishi Motors Philippines Corporation (MMPC) announced today that the company held a ceremony in Santa Rosa City, Laguna to commemorate its 60th anniversary. In the ceremony, Ms. Arlene Arcillas, City Mayor of Santa Rosa, Ms. Mary Jane Sanchez, PEZA Zone Manager, Mr. Edwin Gallor, President of Mitsubishi Suppliers Association, Mr. Takao Kato, Mitsubishi Motors Corporation President and CEO, and other executives attended to celebrate a special milestone, being part of the lives of Filipinos for the past 60 years.

For six (6) decades, MMPC continued to grow its network and evolved as a brand in providing mobility for the Filipinos.

Through the years, MMPC brought in and launched remarkable vehicles that appealed to the Filipinos, from the crowd favorites, Lancer and Pajero, that still have a big following up until now, to functional vehicles such as the iconic L300, Space Wagon and the Adventure, to trendy and class leading cars--- Mirage, Mirage G4, Strada, Xpander, Montero Sport, and Outlander PHEV.

During the ceremony, Mitsubishi Motors Corporation President and CEO, Mr. Takao Kato showed his deepest gratitude to the Philippine government, all the business partners including more than 70 suppliers and 25 dealer groups and MMPC employees for all the support extended to Mitsubishi Motors Philippines Corporation. He said “I’m very happy to celebrate MMPC’s 60th anniversary as well as witness its strong performance, as MMPC has been one of the biggest automobile brands in the Philippines. I am also pleased and proud that Mitsubishi Motors Philippines Corporation is the only car manufacturer which has never left the country since its founding, even during the economic crisis and contributed to the economic development of the country for over 60 years. Our commitment to the Philippines will remain unchanged for the future and we will continue to contribute to the country through local manufacturing and providing attractive models to our valued customers.”

MMPC President and CEO, Mr. Takeshi Hara, during his speech, mentioned “We have successfully introduced and launched different vehicle model line-up. With our attractive models, we are continuously satisfying our valued customers and living up to our slogan “Life Made Better for Filipinos”.

The brand is committed to serve the Filipinos, with its dedication to enrich customers’ lives by continuously refining technologies and introducing attractive models to the market. Making life better for the Filipinos has always been at the forefront of its goals.

Mr. Hara also says “Last July, we revealed the new name of its aftersales service arm – Mitsubishi Motors CARES. With Mitsubishi Motors CARES, it is our goal for to make our customers worry-free and confident that they are leaving their vehicles in the best hands whenever they enter our service workshops.”

Mitsubishi has an undeniable presence in the country with its ever growing dealer network. Continuously expanding and making a mark in different places in the country, with 69 dealerships across the Philippine Islands, the brand makes sure that there is a Mitsubishi near you, supporting its goal of bringing a Mitsubishi vehicle closer to every Filipino.

Both President and CEO are willing to further commit to the market and optimistic of the future milestones that the brand can attain. Mr. Kato said “The Philippine has been and will be one of the most important markets for Mitsubishi Motors. Through our manufacturing and sales operations, we will continue to contribute to transfer of technology, human resources development, and creation of jobs in the country.”

“We have successfully surpassed all the challenges over a period of time, and we will remain steadfast and strong. We will continue to work as a team to further achieve our goals.” Mr. Hara said.

The commitment to make life better for all the Filipinos will always be at the forefront of the brand’s goals. Then, now, and for 60 more generations and beyond.