Mitsubishi Motors Philippines appoints Noriaki Hirakata as Chairman of the Board

Mitsubishi Motors Philippines Corporation (MMPC) appointed Noriaki Hirakata as its first-ever Chairman of the Board effective July 1, 2023. The strategic appointment reflects MMPC’s stronger commitment to enhancing corporate governance and driving sustainable business growth. As Mitsubishi Motors Corporation (MMC) shifts its focus towards the Philippines, MMC also aims to firm up mid to long-term business plan for Philippine market to ensure the continuous success of the brand in the country.

Hirakata is concurrently holding the position of Assistant Executive Officer in MMC. He is responsible for Corporate Strategy Management in Tokyo Head Office which will allow him to perform closer coordination between MMC and MMPC to guarantee smooth execution of business plans for the Philippines.

As MMPC Chairman of the Board, Noriaki Hirakata’s main responsibility is to oversee implementation of strategic business plans by the Executive Management Committee in order to further solidify the brand’s position as market leader in the Philippines. On the other hand, the management of the day-to-day operations of the company will remain to be MMPC President and CEO’s responsibility.