With the aim of maximizing the presence and attractiveness of our cars, the booth design prioritizes the exhibited vehicles and ensures that "The Car is the Star". The L-shaped “illuminated” ceiling structure element concretely embody the essence of the Mitsubishi Motors tagline “Drive your Ambition”. These iconic elements symbolize what motivates us –the “Ambition to Explore” and express who we are – “Adventurous” and “Progressive.”